Wie kann ich meine Webseite bei Google vor Riesen wie Mediamarkt platzieren?

 

 

seo experte

Grindelwald and the north face of the Eiger are not far apart. Both are beautiful and well worth a visit. But it is one thing to hike around Grindelwald and quite another to climb the Eiger north face.

Both projects require planning. The hike only requires suitable footwear and, if necessary, hiking sticks. The climbing section on the north face of the Eiger, on the other hand, requires solid climbing experience and much more extensive equipment, such as ropes, helmets, crampons, carabiners, etc.

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digital manager

This comparison is appropriate for placement on Google’s 1st page. With the search term "Accounting company Canton Glarus" this goal should not be difficult to achieve. The situation is quite different with “Renting an apartment in Lucerne”. There are probably not too many accounting companies in the canton of Glarus, whereas the housing market in Lucerne and the surrounding area is hotly contested. How much more difficult will it be to fight giants such as the Media Market, jobs.ch or homegate.ch? Certainly not impossible, but hardly possible for the average marketer.

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The so-called internet giants employ a whole army of specialists in a dedicated marketing department, who are constantly busy writing articles, posting them everywhere, starting campaigns, etc. Such a marketing package may require an annual advertising budget of up to CHF 1 million. A little thing for the "big ones".

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How can Otto Marketer, with a much smaller budget of a few thousand CHF per year with few posts and social media advertising, stand up against such portals and even overtake them in Google placement? In any case, this requires numerous optimized articles and videos as well as optimized profiles on social media.

It is always amazing how many website operators who have just a few subpages and pictures as well as a profile on Facebook, Instagram and LinkedIn believe they can post a few articles and make the orders start flowing.

If you are one of those people or just want to know more, read our article on Visibility & Traffic. To come back to our example in the first part of our article: With a single advertising poster in Glarus, one would hardly expect a large number of interested parties from all over Switzerland. If you want to overtake the big shops on Google’s 1st page, you need a good instinct, foresight and, most importantly of all, a well-trained SEO experte. He is neither a magician nor a Superman, but he is a master at his job and knows the necessary requirements for Google. If anyone can do it, it's him.

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