How can I find out immediately whether someone is really an SEO expert?

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A supposed SEO expert contacted the friend of one of our employees. He noted that his website was in need of much improvement and offered optimization.
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His CV revealed the following:

  • 10 years of experience in search engine optimization
  • Years of experience as an SEO Head in an international company
  • Google certified
  • Diplomas in Online Marketing, Digital Marketing Specialist and Online Marketing Manager
  • Various diplomas from SEO academies
  • usw.

The friend of the employee wanted to know:

"With which search terms did you, as an SEO expert, make your own site appear on Google's 1st page? Please give me at least one".

The facade crumbled quickly because he could not name a single keyword. Instead of a clear answer, he just stammered with excuses, such as "certified by Google, have a lot of experience..."

Just this simple question is needed to quickly find out if someone really is an SEO expert.

Even stranger is when a supposed SEO agency appears only by means of paid advertising (Google AdWords) on Google's 1st page. The Google certification thus loses massive importance. Those who are supposed to be that good, should at least make it to one of the first ten positions, without paying for it.

search google

A really good search engine optimizer knows the ways and means to achieve the goal organically.

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SEO Expertin Cinzia Germann