{"id":1681,"date":"2020-04-05T09:30:11","date_gmt":"2020-04-05T07:30:11","guid":{"rendered":"https:\/\/seo-experte-zurich.ch\/?p=1681"},"modified":"2020-06-23T15:13:45","modified_gmt":"2020-06-23T13:13:45","slug":"google-update-e-a-t-sorgt-erneut-fuer-aufregung","status":"publish","type":"post","link":"https:\/\/seo-experte-zurich.ch\/en\/2020\/04\/05\/google-update-e-a-t-sorgt-erneut-fuer-aufregung\/","title":{"rendered":"Google Update E-A-T sorgt erneut f\u00fcr Aufregung"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1681\" class=\"elementor elementor-1681\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f2f0c8a elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1f2f0c8a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-766c62cb\" data-id=\"766c62cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f5de812 elementor-widget elementor-widget-template\" data-id=\"5f5de812\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"1145\" class=\"elementor elementor-1145\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c19602 elementor-section-content-middle elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6c19602\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-86cd855\" data-id=\"86cd855\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-749adb1 elementor-nav-menu__align-center elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"749adb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-text e--animation-grow\">\n\t\t\t\t<ul id=\"menu-1-749adb1\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-655\"><a href=\"https:\/\/seo-experte-zurich.ch\/en\/\" class=\"elementor-item\">SEO<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3491\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\">Angebote<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3502\"><a href=\"https:\/\/seo-experte-zurich.ch\/en\/erfolgsteigerung\/\" class=\"elementor-sub-item\">Erfolgsteigerung<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3565\"><a href=\"https:\/\/seo-experte-zurich.ch\/en\/kundenreferenzen\/\" class=\"elementor-sub-item\">Kundenreferenzen<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3641\"><a href=\"https:\/\/seo-experte-zurich.ch\/en\/webshops\/\" class=\"elementor-sub-item\">Webshops<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3716\"><a href=\"https:\/\/seo-experte-zurich.ch\/en\/webseiten\/\" class=\"elementor-sub-item\">Webseiten<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1357\"><a href=\"https:\/\/seo-experte-zurich.ch\/en\/offerte\/\" class=\"elementor-item\">Offerte<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1474\"><a href=\"https:\/\/seo-experte-zurich.ch\/en\/faq\/\" class=\"elementor-sub-item\">FAQ<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-119\"><a href=\"https:\/\/seo-experte-zurich.ch\/en\/kundenstimmen\/\" class=\"elementor-item\">Kundenstimmen<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-25\"><a href=\"https:\/\/seo-experte-zurich.ch\/en\/kontakt\/\" class=\"elementor-item\">Kontakt<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-649\"><a href=\"https:\/\/seo-experte-zurich.ch\/en\/ueber-uns\/\" class=\"elementor-item\">\u00dcber uns<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2605\"><a href=\"https:\/\/seo-experte-zurich.ch\/en\/events\/\" class=\"elementor-sub-item\">Events<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1533\"><a href=\"https:\/\/seo-experte-zurich.ch\/en\/artikel\/\" class=\"elementor-item\">Artikel<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-749adb1\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-655\"><a href=\"https:\/\/seo-experte-zurich.ch\/en\/\" class=\"elementor-item\" tabindex=\"-1\">SEO<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3491\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Angebote<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3502\"><a href=\"https:\/\/seo-experte-zurich.ch\/en\/erfolgsteigerung\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Erfolgsteigerung<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3565\"><a href=\"https:\/\/seo-experte-zurich.ch\/en\/kundenreferenzen\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Kundenreferenzen<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3641\"><a href=\"https:\/\/seo-experte-zurich.ch\/en\/webshops\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Webshops<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3716\"><a href=\"https:\/\/seo-experte-zurich.ch\/en\/webseiten\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Webseiten<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1357\"><a href=\"https:\/\/seo-experte-zurich.ch\/en\/offerte\/\" class=\"elementor-item\" tabindex=\"-1\">Offerte<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1474\"><a href=\"https:\/\/seo-experte-zurich.ch\/en\/faq\/\" class=\"elementor-sub-item\" tabindex=\"-1\">FAQ<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-119\"><a href=\"https:\/\/seo-experte-zurich.ch\/en\/kundenstimmen\/\" class=\"elementor-item\" tabindex=\"-1\">Kundenstimmen<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-25\"><a href=\"https:\/\/seo-experte-zurich.ch\/en\/kontakt\/\" class=\"elementor-item\" tabindex=\"-1\">Kontakt<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-649\"><a href=\"https:\/\/seo-experte-zurich.ch\/en\/ueber-uns\/\" class=\"elementor-item\" tabindex=\"-1\">\u00dcber uns<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2605\"><a href=\"https:\/\/seo-experte-zurich.ch\/en\/events\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Events<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1533\"><a href=\"https:\/\/seo-experte-zurich.ch\/en\/artikel\/\" class=\"elementor-item\" tabindex=\"-1\">Artikel<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7569b4b\" data-id=\"7569b4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4009c3 elementor-widget elementor-widget-shortcode\" data-id=\"c4009c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"trp_language_switcher_shortcode\">\n<div class=\"trp-language-switcher trp-language-switcher-container\" data-no-translation >\n    <div class=\"trp-ls-shortcode-current-language\">\n        <a href=\"#\" class=\"trp-ls-shortcode-disabled-language trp-ls-disabled-language\" title=\"English\" onclick=\"event.preventDefault()\">\n\t\t\t<img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/seo-experte-zurich.ch\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_GB.png\" width=\"18\" height=\"12\" alt=\"en_GB\" title=\"English\"> \t\t<\/a>\n    <\/div>\n    <div class=\"trp-ls-shortcode-language\">\n                <a href=\"#\" class=\"trp-ls-shortcode-disabled-language trp-ls-disabled-language\"  title=\"English\" onclick=\"event.preventDefault()\">\n\t\t\t<img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/seo-experte-zurich.ch\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/en_GB.png\" width=\"18\" height=\"12\" alt=\"en_GB\" title=\"English\"> \t\t<\/a>\n                    <a href=\"https:\/\/seo-experte-zurich.ch\/en\/wp-json\/wp\/v2\/posts\/1681#TRPLINKPROCESSED\" title=\"German\">\n            <img decoding=\"async\" class=\"trp-flag-image\" src=\"https:\/\/seo-experte-zurich.ch\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/de_CH.png\" width=\"18\" height=\"12\" alt=\"de_CH\" title=\"German\">         <\/a>\n\n        <\/div>\n    <script type=\"application\/javascript\">\n        \/\/ need to have the same with set from JS on both divs. Otherwise it can push stuff around in HTML\n        var trp_ls_shortcodes = document.querySelectorAll('.trp_language_switcher_shortcode .trp-language-switcher');\n        if ( trp_ls_shortcodes.length > 0) {\n            \/\/ get the last language switcher added\n            var trp_el = trp_ls_shortcodes[trp_ls_shortcodes.length - 1];\n\n            var trp_shortcode_language_item = trp_el.querySelector( '.trp-ls-shortcode-language' )\n            \/\/ set width\n            var trp_ls_shortcode_width                                               = trp_shortcode_language_item.offsetWidth + 16;\n            trp_shortcode_language_item.style.width                                  = trp_ls_shortcode_width + 'px';\n            trp_el.querySelector( '.trp-ls-shortcode-current-language' ).style.width = trp_ls_shortcode_width + 'px';\n\n            \/\/ We're putting this on display: none after we have its width.\n            trp_shortcode_language_item.style.display = 'none';\n        }\n    <\/script>\n<\/div>\n<\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ceb5f35\" data-id=\"ceb5f35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-139d755 elementor-widget elementor-widget-image\" data-id=\"139d755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/seo-experte-zurich.ch\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"278\" height=\"81\" src=\"https:\/\/seo-experte-zurich.ch\/wp-content\/uploads\/2019\/07\/website-google-optimieren.png\" class=\"attachment-medium size-medium wp-image-1063\" alt=\"website google optimieren\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30b3103 elementor-section-stretched elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"30b3103\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-443bb62\" data-id=\"443bb62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88a38ff elementor-widget elementor-widget-text-editor\" data-id=\"88a38ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>F\u00fcr ein <span style=\"color: #3366ff;\">Top<\/span>-Ranking bei Google<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba2dee6 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ba2dee6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;mountains&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1b1a88\" data-id=\"b1b1a88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f77582 elementor-widget elementor-widget-image\" data-id=\"1f77582\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"535\" src=\"https:\/\/seo-experte-zurich.ch\/wp-content\/uploads\/2019\/08\/seo-experte-zuerich.jpg\" class=\"attachment-full size-full wp-image-1292\" alt=\"seo experte z\u00fcrich\" srcset=\"https:\/\/seo-experte-zurich.ch\/wp-content\/uploads\/2019\/08\/seo-experte-zuerich.jpg 2000w, https:\/\/seo-experte-zurich.ch\/wp-content\/uploads\/2019\/08\/seo-experte-zuerich-300x80.jpg 300w, https:\/\/seo-experte-zurich.ch\/wp-content\/uploads\/2019\/08\/seo-experte-zuerich-768x205.jpg 768w, https:\/\/seo-experte-zurich.ch\/wp-content\/uploads\/2019\/08\/seo-experte-zuerich-1024x274.jpg 1024w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1df430a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1df430a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3097f070\" data-id=\"3097f070\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f1f9519 elementor-widget elementor-widget-spacer\" data-id=\"6f1f9519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a767af elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"7a767af\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;bounceInLeft&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab2b4a0\" data-id=\"ab2b4a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b2a8462 elementor-widget elementor-widget-text-editor\" data-id=\"3b2a8462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Google Update E-A-T sorgt erneut f\u00fcr Aufregung<\/h1><p>Allj\u00e4hrlich verursachen die aktuellen Google Updates nerv\u00f6ses Magengrummeln unter SEO Managern. Im August 2018 war es E-A-T, das von sich reden machte. Dieses Update betrifft vorwiegend Webseiten aus den Bereichen Gesundheit und Finanzen.<\/p><p>E-A-T steht f\u00fcr Expertise &#8211; Authority &#8211; Trustworthy (Expertise, Autorit\u00e4t, Vertrauensw\u00fcrdigkeit) und ist nicht ganz neu. Diese Messlatte hilft Google, die <strong>Vertrauensw\u00fcrdigkeit einer Webseite<\/strong> zu pr\u00fcfen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-369eaebb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"369eaebb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18cbbcb0\" data-id=\"18cbbcb0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-756ec488 elementor-widget elementor-widget-spacer\" data-id=\"756ec488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34b9db7d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"34b9db7d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;bounceInLeft&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7d8154e1\" data-id=\"7d8154e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47b8ba05 elementor-widget elementor-widget-image\" data-id=\"47b8ba05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"276\" src=\"https:\/\/seo-experte-zurich.ch\/wp-content\/uploads\/2019\/11\/google-platzierung-optimieren.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1685\" alt=\"google platzierung optimieren\" srcset=\"https:\/\/seo-experte-zurich.ch\/wp-content\/uploads\/2019\/11\/google-platzierung-optimieren.jpg 640w, https:\/\/seo-experte-zurich.ch\/wp-content\/uploads\/2019\/11\/google-platzierung-optimieren-300x129.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7faa3aa3\" data-id=\"7faa3aa3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-347ddb4a elementor-widget elementor-widget-text-editor\" data-id=\"347ddb4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Die Bedeutung von E-A-T<\/h2><p>Das Internet funktioniert wie ein Marktplatz. In der realen Welt wird beispielsweise jeder vern\u00fcnftige Mensch ein schmutziges Restaurant mit schlechtem Essen und unfreundlichem Personal wohl kaum betreten bzw. sich schnell wieder zur\u00fcckziehen. Die Google User machen es nicht anders. Beantwortet eine Seite ihre Suchanfrage nicht, verlassen sie diese und probieren es an anderer Stelle. Die verlassene Seite ist auf Dauer f\u00fcr Google nicht vertrauensw\u00fcrdig, <strong>besitzt weder Expertise noch Autorit\u00e4t<\/strong>.<\/p><p>In den folgenden Bereichen setzt Google mit \u201eYour Money or Your Life\u201c (YMYL) &#8211; so hiess das neueste Update &#8211; h\u00f6here Massst\u00e4be an:<\/p><ul><li>Shopping Portale (auch alle Seiten, die eine Kundenzahlung beinhalten)<\/li><li>Finanzen<\/li><li>Gesundheit<\/li><li>Recht<\/li><li>Erziehung<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fdb55cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fdb55cc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19aa7bc7\" data-id=\"19aa7bc7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-514d63f5 elementor-widget elementor-widget-spacer\" data-id=\"514d63f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11e7de1c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"11e7de1c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;bounceInLeft&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cfd9dde\" data-id=\"cfd9dde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-109380f8 elementor-widget elementor-widget-text-editor\" data-id=\"109380f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unter die Lupe genommen werden sowohl die Inhalte einer Webseite als auch die Erfahrung der Nutzer mit dieser Homepage.<\/p><p>Der Grund f\u00fcr die straffe Leine: Irref\u00fchrende oder gar falsche Informationen ziehen m\u00f6glicherweise negative Folgen nach sich. Google stellt diesen <strong>hohen Qualit\u00e4tsanspruch<\/strong>, um seine Nutzer zu sch\u00fctzen. Die Seiten der genannten Kategorien (sogenannte YMYL-Seiten) sind damit verpflichtet, hochwertigen Content zu liefern, deren Wahrheits- und Informationswert einer fachlichen Pr\u00fcfung standhalten kann.<\/p><p>Die Google Praxis setzt hiermit einen h\u00f6heren Standard an und sieht vor, Signale von aussen st\u00e4rker zu ber\u00fccksichtigen, die von der <strong>Autorit\u00e4t sowie der Reputation<\/strong> eines Autors\/einer Domain zeugen. Auch Backlinks, Suchvolumina und Mitbewerber eines Brands werden hinzugezogen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e9d9d72\" data-id=\"1e9d9d72\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43949471 elementor-widget elementor-widget-image\" data-id=\"43949471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"436\" src=\"https:\/\/seo-experte-zurich.ch\/wp-content\/uploads\/2019\/11\/google-ranking-optimieren.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1686\" alt=\"google ranking optimieren\" srcset=\"https:\/\/seo-experte-zurich.ch\/wp-content\/uploads\/2019\/11\/google-ranking-optimieren.jpg 640w, https:\/\/seo-experte-zurich.ch\/wp-content\/uploads\/2019\/11\/google-ranking-optimieren-300x204.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42d73f41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42d73f41\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44cbac30\" data-id=\"44cbac30\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22b6c839 elementor-widget elementor-widget-spacer\" data-id=\"22b6c839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6231c63c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"6231c63c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;bounceInLeft&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-12490d7a\" data-id=\"12490d7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63a6ef72 elementor-widget elementor-widget-image\" data-id=\"63a6ef72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"172\" src=\"https:\/\/seo-experte-zurich.ch\/wp-content\/uploads\/2019\/11\/seo-agentur-schweiz.png\" class=\"attachment-medium_large size-medium_large wp-image-1687\" alt=\"seo agentur schweiz\" srcset=\"https:\/\/seo-experte-zurich.ch\/wp-content\/uploads\/2019\/11\/seo-agentur-schweiz.png 640w, https:\/\/seo-experte-zurich.ch\/wp-content\/uploads\/2019\/11\/seo-agentur-schweiz-300x81.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9dcd138\" data-id=\"9dcd138\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c4f7c3f elementor-widget elementor-widget-text-editor\" data-id=\"3c4f7c3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>E-A-T pr\u00fcft Autoren und Webseiten<\/h2><p>Die besten Texter sind nicht in der Lage, durch selbstst\u00e4ndiges Aneignen und Recherchieren die Inhalte einer ganzen Fachausbildung oder eines Studiums zu erfassen. Daher befinden wir beispielsweise die Profitipps eines Handwerksbetriebes vertrauensw\u00fcrdiger als die eines namenlosen Texters. Der Autor einer solchen Handwerkerseite besitzt durch seine praktische Erfahrung Expertise und ist <strong>vertrauensw\u00fcrdig <\/strong>(Trustworthiness) &#8211; im Gegensatz zu einem namenlosen Texter.<\/p><p>Aus Google-Sicht k\u00f6nnen viele Seiten unter der Kategorie \u201elow quality\u201c eingestuft werden. Nicht immer ist erkennbar, ob die Autoren \u00fcber Fachkenntnisse verf\u00fcgen. Stellt sich heraus, dass der\/die Texter\/in Artikel zu vielen Themen erstellt, geht Google nicht von einer Expertise auf einem bestimmten Gebiet aus. Daher wird die Suchmaschine die Inhalte <strong>fachkundiger Autoren<\/strong> im Ranking besser bewerten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ad11a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ad11a5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72e752b9\" data-id=\"72e752b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33758782 elementor-widget elementor-widget-spacer\" data-id=\"33758782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20bb7e0c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"20bb7e0c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;bounceInLeft&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7ef4d7b2\" data-id=\"7ef4d7b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b4562e6 elementor-widget elementor-widget-text-editor\" data-id=\"2b4562e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Was bedeutet E-A-T f\u00fcr die Suchmaschinenoptimierung?<\/h2><p>Die SEO verf\u00fcgt \u00fcber entsprechende M\u00f6glichkeiten im OnPage- wie auch im OffPagebereich. Links von <strong>hochwertigen Webseiten<\/strong> werden von Google als positives Signal gewertet. Backlinks von nicht vertrauensw\u00fcrdigen Seiten hingegen finden seit dem Penguin Update im September 2016 keinerlei Ber\u00fccksichtigung mehr. Hochwertige Backlinks gewinnen damit noch zus\u00e4tzlich an Bedeutung.<\/p><h3>E-A-T optimieren &#8211; aber wie?<\/h3><p>Eine Checkliste hilft:<\/p><ul><li>Erstellung hochwertiger und teilenswerter Inhalte<\/li><li>Aufbau hochwertiger Backlinks<\/li><li>Gute Bewertungen anstreben, schlechte Bewertungen pr\u00fcfen<\/li><li>Soziale Medien<\/li><li>Nutzerverhalten optimieren<\/li><li>Communities besuchen, die mit dem Produkt\/der Dienstleistung vertraut sind<\/li><li>Zus\u00e4tzlicher benutzerfreundlicher Content (der sogenannte Mehrwert)<\/li><li>Ansprechendes und benutzerfreundliches Webdesign<\/li><li>Transparenz der Webseiten Betreiber (Impressum) und gehaltvolle \u201e\u00dcber uns\u201c Seite<\/li><li>Zertifikate, Auszeichnungen<\/li><li>Pagespeed, Metadaten, Schema Markup<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5f15e05f\" data-id=\"5f15e05f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73a87070 elementor-widget elementor-widget-video\" data-id=\"73a87070\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=MIAEy4fshOE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f2ab3da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f2ab3da\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6422de5e\" data-id=\"6422de5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7abc0451 elementor-widget elementor-widget-spacer\" data-id=\"7abc0451\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12a33006 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"12a33006\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;bounceInLeft&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-65a6848a\" data-id=\"65a6848a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21c06490 elementor-widget elementor-widget-text-editor\" data-id=\"21c06490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Fazit<\/h2><p>Grunds\u00e4tzlich sollten sich alle Webseiten den hohen <strong>Qualit\u00e4tsanspruch <\/strong>zugrunde legen &#8211; zu Gunsten des eigenen Unternehmens\/Brands, der Nutzer und des gesamten Internets.<\/p><p>Das neueste E-A-T Update zeigt deutlich, wie ernst Google die Sache mit<strong> Expertise, Autorit\u00e4t und Vertrauensw\u00fcrdigkeit<\/strong> nimmt. Unzureichende Seiten haben darunter zu leiden und werden abgestraft. Doch die Liste der m\u00f6glichen Massnahmen hilft den Betreibern, auf die Gewinnerseite zu wechseln.<\/p><p>\u201e<em>Unser Ranking-System identifiziert nicht die Absicht oder die Richtigkeit eines bestimmten Inhalts. Es ist jedoch speziell daf\u00fcr konzipiert, Webseiten zu identifizieren, die ein hohes Mass an Kompetenz, Autorit\u00e4t und Vertrauensw\u00fcrdigkeit (also E-A-T) aufweisen<\/em>.\u201c So schrieb Google selbst im Februar 2019 und w\u00e4chst stets weiter mit seinen Aufgaben. Webseiten Betreiber tun gut daran, mitzuwachsen und den Anspr\u00fcchen zu gen\u00fcgen &#8211; zum Wohle aller.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-63a23a23\" data-id=\"63a23a23\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16c1ee1f elementor-widget elementor-widget-image\" data-id=\"16c1ee1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"320\" src=\"https:\/\/seo-experte-zurich.ch\/wp-content\/uploads\/2019\/11\/seo-agentur-zuerich.png\" class=\"attachment-large size-large wp-image-1688\" alt=\"seo agentur zuerich\" srcset=\"https:\/\/seo-experte-zurich.ch\/wp-content\/uploads\/2019\/11\/seo-agentur-zuerich.png 640w, https:\/\/seo-experte-zurich.ch\/wp-content\/uploads\/2019\/11\/seo-agentur-zuerich-300x150.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79fcb33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79fcb33\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c362f65\" data-id=\"c362f65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3b3c21 elementor-widget elementor-widget-template\" data-id=\"f3b3c21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"1731\" class=\"elementor elementor-1731\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71d3342 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71d3342\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b992d41\" data-id=\"b992d41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2618e96 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2618e96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e363a4a elementor-widget elementor-widget-heading\" data-id=\"e363a4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Teilen<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fd0872 elementor-share-buttons--shape-circle elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"3fd0872\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9495646 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"9495646\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/seo-experte-zurich.ch\/kontakt\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Zum Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1285bb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d1285bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7814cd6 elementor-widget elementor-widget-post-navigation\" data-id=\"7814cd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/seo-experte-zurich.ch\/en\/2020\/04\/05\/kann-man-google-austricksen\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-arrow-circle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Vorheriger Artikel<\/span><span class=\"post-navigation__prev--title\">Kann man Google austricksen?<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/seo-experte-zurich.ch\/en\/2020\/04\/05\/local-seo-pusht-den-bekanntheitsgrad\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">N\u00e4chster Artikel<\/span><span class=\"post-navigation__next--title\">Local SEO pusht den Bekanntheitsgrad<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aef255 elementor-widget elementor-widget-spacer\" data-id=\"9aef255\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3aa3e84e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3aa3e84e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96371da\" data-id=\"96371da\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e29b0bb elementor-widget elementor-widget-template\" data-id=\"5e29b0bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"1256\" class=\"elementor elementor-1256\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3319e5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3319e5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0a9fca6\" data-id=\"0a9fca6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb0ed57 elementor-widget elementor-widget-text-editor\" data-id=\"eb0ed57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/seo-experte-zurich.ch\/impressum\/\">Impressum<\/a><\/span><\/p><p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/seo-experte-zurich.ch\/datenschutzerklaerung\/\">Datenschutzerkl\u00e4rung<\/a><\/span><\/p><p>\u00a92021 Cinnix GmbH<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ab76032\" data-id=\"ab76032\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36fb2a4 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"36fb2a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-animation-grow elementor-repeater-item-432cae3\" href=\"https:\/\/www.facebook.com\/seoexpertezurich\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-animation-grow elementor-repeater-item-561adf1\" href=\"https:\/\/www.youtube.com\/channel\/UC7wFivoTilYnQPLDuOgV0Qw\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-grow elementor-repeater-item-a961012\" href=\"https:\/\/www.linkedin.com\/in\/gabriel-isman-958947167\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-74d9f58\" data-id=\"74d9f58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a26ea6 elementor-widget elementor-widget-global elementor-global-1188 elementor-widget-text-editor\" data-id=\"3a26ea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"tel:+41555896757\">+41 055 589 67 57<\/a><\/span><br \/><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"mailto:info@seo-agentur-zurich.ch\" target=\"_blank\" rel=\"noopener noreferrer\">info@seo-agentur-zurich.ch<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deb643e elementor-button-align-stretch elementor-widget elementor-widget-global elementor-global-1191 elementor-widget-form\" data-id=\"deb643e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"1256\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"deb643e\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name und Telefon\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text\">\n\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_1]\" id=\"form-field-field_1\" class=\"elementor-field elementor-size-sm \" style=\"display:none !important;\">\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Bitte um R\u00fcckruf<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input\n                    class=\"apbct_special_field apbct_email_id__elementor_form\"\n                    name=\"apbct__email_id__elementor_form\"\n                    aria-label=\"apbct__label_id__elementor_form\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><input\n                    class=\"apbct_special_field apbct_email_id__elementor_form\"\n                    name=\"apbct__email_id__elementor_form\"\n                    aria-label=\"apbct__label_id__elementor_form\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f6d338 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f6d338\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9e66a4f\" data-id=\"9e66a4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e59bfaa elementor-widget elementor-widget-spacer\" data-id=\"e59bfaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3cd6cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3cd6cd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1f3cea8\" data-id=\"1f3cea8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13974ff elementor-widget elementor-widget-heading\" data-id=\"13974ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alles \u00fcber SEO Experte Z\u00fcrich<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21cb125 elementor-widget elementor-widget-text-editor\" data-id=\"21cb125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Erfahren Sie auf <a href=\"https:\/\/seo-experte-zurich.ch\"><span style=\"color: #ffffff;\">seo-experte-zurich.ch<\/span><\/a> alles \u00fcber Suchmaschinenoptimierung. SEO Spezialisten k\u00f6nnen Ihr Google Ranking verbessern.<\/p><p>Wollen Sie Ihre Homepage f\u00fcr Suchmaschine optimieren? Eine digital Marketing Agentur hilft Ihnen dabei, dank der SEO Beratung. Sie kriegen die SEO Optimierung in Rekordzeit. Sie erhalten Suchmaschinenoptimierung Tipps bez\u00fcglich Online Marketing f\u00fcr KMU.<\/p><p>Es gibt viele online Marketing Firmen. F\u00fcr digital Marketing in Z\u00fcrich kontaktiert man unser SEO Experte. Cinnix Beratung, eine online Marketing Agentur in Z\u00fcrich zeigt Ihnen Grundlagen der <span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/de.wikipedia.org\/wiki\/Suchmaschinenoptimierung\" target=\"_blank\" rel=\"noopener\">Suchmaschinenoptimierung<\/a><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1d4afbc\" data-id=\"1d4afbc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-948c883 elementor-widget elementor-widget-heading\" data-id=\"948c883\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Online Marketing Z\u00fcrich - professionelle SEO Beratung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b12372 elementor-widget elementor-widget-text-editor\" data-id=\"1b12372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ist Ihr Homepage Ranking noch nicht hoch genug? Will man eine Webseite f\u00fcr Google optimieren? Professionelle Beratung bez\u00fcglich Suchmaschinenoptimierung bekommt man von einer SEO Agentur.<\/p><p>Als online Marketing Unternehmen k\u00f6nnen wir Ihre Google Platzierung optimieren. Bei Google auf Seite 1 bringt Sie unser SEO Experte.<\/p><p>Die Google Optimierung stellt ein wichtiges Thema bei KMUs dar. Jeder fragt sich, wie komme ich bei Google nach vorne oder wie mache ich Suchmaschinenoptimierung. Jeder will die Suche bei Google optimieren. Durch unsere <span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/seo-experte-zurich.ch\/kontakt\/\">SEO Consulting<\/a><\/span> versteht man schnell, was \u00abGoogle optimiert\u00bb bedeutet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-57407da\" data-id=\"57407da\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ef9278 elementor-widget elementor-widget-heading\" data-id=\"6ef9278\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Homepage Suchmaschine optimieren - SEO Experte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dac0e7c elementor-widget elementor-widget-text-editor\" data-id=\"dac0e7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Profitieren Sie vom SEO Optimierung Angebot unserer online Marketing Agentur Z\u00fcrich. F\u00fcr Suchmaschinenoptimierung Erkl\u00e4rung sowie Suchmaschinenoptimierung Tipps und Tricks erwartet gerne unser SEO Spezialist Ihren Anruf.<\/p><p>Ein SEO Experte ist einfach ein Suchmaschinenoptimierung Anbieter. Was ist n\u00e4mlich seine online Marketing Strategie? Es geht um die Google Seite 1 Platzierung. Jede digital Marketing Agentur versucht, Ihre Homepage bei Google auf Seite 1 zu ranken.<\/p><p><span style=\"color: #ffffff;\">Hier<\/span> kann man lesen, wie ein <span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/seo-experte-zurich.ch\/2020\/04\/05\/bei-google-auf-seite-1-wie-geht-das\/\">SEO Experte 1. Seite erreicht<\/a><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5812411\" data-id=\"5812411\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b549edc elementor-widget elementor-widget-heading\" data-id=\"b549edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Optimierung \u2013 Website Ranking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52e07b7 elementor-widget elementor-widget-text-editor\" data-id=\"52e07b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cinzia Germann<br \/>SEO Expertin, Ihre digital Marketing Managerin<\/p><p>Cinnix GmbH<br \/><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.google.com\/maps\/place\/H%C3%B6henweg+2B,+8834+Feusisberg\/@47.1737552,8.7113864,17z\/data=!3m1!4b1!4m5!3m4!1s0x479ab2488951bd97:0x7a84410357967d24!8m2!3d47.1737552!4d8.7135751\" target=\"_blank\" rel=\"noopener\">H\u00f6henweg 2b<\/a><\/span><br \/><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.google.com\/maps\/place\/H%C3%B6henweg+2B,+8834+Feusisberg\/@47.1737552,8.7113864,17z\/data=!3m1!4b1!4m5!3m4!1s0x479ab2488951bd97:0x7a84410357967d24!8m2!3d47.1737552!4d8.7135751\" target=\"_blank\" rel=\"noopener\">8834 Schindellegi SZ<\/a><\/span><\/p><p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"tel:+41555896757\">+41 055 589 67 57<\/a><\/span><br \/><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"mailto:info@seo-agentur-zurich.ch\" target=\"_blank\" rel=\"noopener\">info@seo-agentur-zurich.ch<\/a><\/span><\/p><p>Online Marketing Agentur Z\u00fcrich spezialisiert auf professionelle Suchmaschinenoptimierung f\u00fcr kleine Unternehmen.<\/p><p>Wie funktioniert SEO Optimierung und warum ist Suchmaschinenoptimierung wichtig &#8211; das erfahren Sie vom SEO Experte.<\/p><p>M\u00f6chten Sie das Google Ranking erh\u00f6hen? Ein Anruf reicht, um die <span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/seo-experte-zurich.ch\/offerte\/\">Google Suche zu optimieren<\/a><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Update E-A-T sorgt erneut f\u00fcr Aufregung Allj\u00e4hrlich verursachen die aktuellen Google Updates nerv\u00f6ses Magengrummeln unter SEO Managern. Im August 2018 war es E-A-T, das von sich reden machte. Dieses Update betrifft vorwiegend Webseiten aus den Bereichen Gesundheit und Finanzen. E-A-T steht f\u00fcr Expertise &#8211; Authority &#8211; Trustworthy (Expertise, Autorit\u00e4t, Vertrauensw\u00fcrdigkeit) und ist nicht ganz &#8230; <a title=\"Google Update E-A-T sorgt erneut f\u00fcr Aufregung\" class=\"read-more\" href=\"https:\/\/seo-experte-zurich.ch\/en\/2020\/04\/05\/google-update-e-a-t-sorgt-erneut-fuer-aufregung\/\" aria-label=\"Read more about Google Update E-A-T sorgt erneut f\u00fcr Aufregung\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":1686,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/seo-experte-zurich.ch\/en\/wp-json\/wp\/v2\/posts\/1681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-experte-zurich.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seo-experte-zurich.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seo-experte-zurich.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-experte-zurich.ch\/en\/wp-json\/wp\/v2\/comments?post=1681"}],"version-history":[{"count":0,"href":"https:\/\/seo-experte-zurich.ch\/en\/wp-json\/wp\/v2\/posts\/1681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo-experte-zurich.ch\/en\/wp-json\/wp\/v2\/media\/1686"}],"wp:attachment":[{"href":"https:\/\/seo-experte-zurich.ch\/en\/wp-json\/wp\/v2\/media?parent=1681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seo-experte-zurich.ch\/en\/wp-json\/wp\/v2\/categories?post=1681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seo-experte-zurich.ch\/en\/wp-json\/wp\/v2\/tags?post=1681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}