HOT TOPIC: Does it make sense to appear on Google's 1st page with no search-volume keywords?

 

The search volume of a keyword on Google is crucial to the success or failure of a website. But those who think that ranking on Google's first page effortlessly with a single keyword like "Auto" with a search volume of more than 20,000 monthly is wrong.

Many website operators complain about the approach of search engine optimization. They sometimes ask me:
"Why are you using keywords that are so rarely searched and barely searchable? Is your SEO not useless here? Why are you suggesting terms that have little or no search volume?"“

One thing has to be said first: These so-called long tail keywords without search volume are strategically very important.

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Google E-A-T

Expertise – Authority – Trustworthiness - EAT for short (expertise, authority, trustworthiness) - these are important bases for Internet success. Those new to the online market usually have no fire, are not yet known for expertise and competence and must first earn trustworthiness. The low content to date can not compete with the companies on Google's 1st Page. These, however, are already well integrated. For example, those who order a single post and expect 300 visitors per month will be disappointed. Here the successful competitors were certainly more diligent. They have invested more time, effort and money and have done a lot to make it onto Google's 1st page. They are well known on social media. That's also your goal and you will only succeed with the right keywords.

Long tail keywords versus short tail keywords - both are important

It's impossible to reach Google's first page in one fell swoop with just a few posts containing high-search keywords. However, as the number of posts increases, so does the likelihood of achieving the desired placement even with short tail keywords or individual words (including word combinations, synonyms). Their search volume is usually very high, but for deals or purchases, these rarely comes at this point of the Internet search. For a detailed internet search, they are not specific enough. The resulting list of results provides the searcher only initial information - for example, about brands, executions, etc. A single, highly sought-after keyword does not ensure success. The result list of short tail keywords provides the user with the information he needs for a more differentiated search (long tail keywords). This means: Keywords with low / no search volume (long tail) form the basis for keywords with high search volume (short tail) for the website operator. If you make it to the top with long tail keywords, you will automatically rank automatically also with short tail keywords.
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An example from my own practice: With the keywords "SEO Expert", "Google Expert" and "SEO Specialist", my company is right at the front (on www.google.ch), even though I have never optimized for them. Instead I have optimised keywords with little or 0 search volume, such as the following:

  • "Better place your homepage on Google"
  • "How to get to the top of Google"
  • "Search engine optimization agency Zürich"
  • "Website SEO Improve"
  • "Website Search Engine Optimization Switzerland"
  • "Search Engine Optimization Websites Switzerland"
  • "Best SEO Agency Zurich"
  • "Optimize Google Performance"
  • "SEO agency Zurich for small businesses"
  • "Google better placement Switzerland"
  • "Optimize website for search engines Zurich"

A single term, such as "Auto" with a search volume of more than 20,000 a month may register many unqualified visitors to your website and they will not find what they are looking for. "Auto" -What? (buy, sell, rent, repair, clean, import, insurance, etc.). For you as the website owner, it's ultimately about qualified leads based on long tail keywords. These have more power than you might think and should not be underestimated. Still, it takes both - short tail and long tail keywords - to succeed on Google. But it is enough to optimize many long tail Keywords with low / no search volume. But it is enough to optimize many long tail Keywords with low / no search volume.

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Conclusion

It's futile to successfully start on Google with posts based on high-volume short tail keywords.
. Auf Long Tail Keywords basierende Beiträge hingegen sind hier wesentlich erfolgversprechender. Die Mehrzahl der Webseiten Betreiber haben eine unrealistische Vorstellung davon, wie man bei Google vorankommt. Ihnen ist nicht klar, dass das Erstellen einer Homepage mit wenigen Texten allein nicht ausreicht, um gerade mit stark frequentierten Suchbegriffen vorn zu sein. Es fehlt die Kenntnis darüber, dass bereits vorhandene Seite 1 Platzierungen viel mehr Inhalte liefern, eine starke Präsenz auf sozialen Medien haben und regelmässig weitere gute Inhalte posten.

SEO is not a one-time business, but a long-term activity that needs a close eye and expertise. The more posts, the more likely that there will be the desired rankings, even with short keywords / single words with high search volume or with word combinations and synonyms.

One thing is said here: Those who wants to drive "Trabant" pay for a Trabant. But if you want to drive "Ferrari", you have to pay for a Ferrari. That's the way it is in life and that's how it is in search engine optimization. The effect will come.

Do I want to climb Everest? Then I have to do a lot of easier mountain tours first.

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