More than one component
Google is a kind of microcosm of the free economy, where the competition is also greater or lesser and certainly not sleeping. Every company does its best to increase demand and thus sales. In the real world, this is done with advertising posters, flyers, audio and video advertising and the like. It is no different on the Internet, just digitally in the form of a website.
Google can answer questions and find solutions to problems. The competition on the World Wide Web is much bigger, the competition is even tougher. If you want to make it on Google’s 1st page, you have to be convincing.