First visibility, then traffic - traffic without visibility is impossible!

Developing and producing a product is only one side of the coin. It also needs to be brought to the man / woman. But how does selling actually come about and thus earning money? To do this, the product must be advertised. However, an advertising poster that stays in the basement offers no incentive for potential buyers. In this case, the advertising is useless because nobody knows that this product is on the market.

Understandable so far? Translated into the world of the Internet, this is about visibility and traffic. We will clarify what this means for you.

Level 1: Visibility

Let’s stay in the physical world for now. An advertising poster placed in front of your home is initially a source of information for your immediate neighbours.

Placement in the centre of the town ensures greater visibility, but other posters by competitors may hang there too. Even more posters from even more competitors can be found in the centre of an entire city.

Anyone who dares to venture into the big cities with an advertising medium can count on a large number of viewers. BUT: The abundant advertising posters from competitors will be known to everyone - example: Zalando.

Level 2: Traffic

How do you get people to look at your own advertising poster when there are so many other posters with similar products? In the physical world it is newspapers, TV advertising, flyers and more that generate the necessary attention. The advertising poster reminds people of what they have already seen and is a deepening of the already known content.

Without an advertising poster, i.e. without visibility, you cannot generate traffic!

Advertising on the World Wide Web

On the Internet, advertising works in basically the same way. When it comes to keyword visibility, advertising posters can be translated one to one using search terms:

On Google 1st page with 1 keyword = 1 poster
On Google 1st page with 2 keywords = 2 posters
On Google 1st page with 3 keywords = 3 posters
…

1 keyword

2 keywords

3 keywords

Traffic can be generated on the Internet in a simple and logical manner, namely wherever users and potential buyers tend to be:

social media (campaigns)
paid advertising
YouTube advertising
…

If you regularly produce good content, you can be sure that it will be shared and thus its visibility will be increased.

Once again:

At the beginning there is visibility, then traffic follows! Traffic without visibility is impossible! Traffic ohne Sichtbarkeit ist unmöglich!

(What the potential customer does not know does not get him interested.)

Thrift and convenience don't pay off here

Unfortunately, it is the case that a surprising number of people put up a single poster in front of their house and expect potential customers / customers from all over the country. The scenario is no different on the Internet: A single SEO post (our advertising poster, so to speak) is ordered and expected to generate a lot of traffic. Without a brand, without a reputation, without previously earned customer trust - just like that! At the same time, there is also a lack of plentiful useful content, as (successful) competitors have long shown.