A day in my life as SEO Expert

1. How important is visibility on Google’s 1st page?
Very important! Visibility is a prerequisite for more inquiries, more sales. Reason: Hardly anyone looks at the 2nd, 3rd or even 4th page of Google. If the user does not find what they are looking for on page 1, they usually change the search term.
However, there is no guarantee of more sales. This has been the case in the past and will remain so in the future.

2. How important is local visibility?
Local visibility is an absolute MUST! Google explains the reasons clearly in the following document:

Understanding Consumers’ Local Search Behavior

3. What does local visibility mean?
Local visibility is about location. This means that the website on Google’s 1st page displays the localities / conditions on site when entering a search term.
Beispiele: «Auto Reparatur Zürich», «günstiger Zahnarzt Basel»

4. In the case of an online shop, search terms with location information make no sense, because these can only be national, right?
Das ist wahr. Nationale Sichtbarkeit (Suchbegriff ohne Ortsangabe, wie etwa «Auto Reparatur») und lokale Sichtbarkeit (Suchbegriff mit Ort, wie «Auto Reparatur Zürich») sind zwei verschiedene Welten.

5. What do you mean by "two worlds"?
If you are not even visible / known in your own village, you cannot possibly be visible across Switzerland. This is not possible in the physical world (stationary business) or in the online world. An example from the real world for better understanding: Anyone who expects their first (and only) advertising poster in front of their own house to attract customers from all over Switzerland will inevitably be disappointed. This is impossible!

6. I don't understand what you are saying anymore - we're talking about Google. What do you mean with the advertising poster?
Very simply explained:

Visibility on Google’s 1st page with a search term is comparable to an advertising poster in one place (e.g. in a train station).

Visibility on Google’s 1st page with two search terms is comparable to two advertising posters in two different places (e.g. in the train station and in front of Migros).

Visibility on Google’s 1st page with three search terms is comparable to three advertising posters in three different locations (e.g. in the train station, in front of the Migros and in front of the town hall).

The wider the spread, the greater the visibility.

7. How do you become nationally visible on Google’s 1st page?
Zunächst muss man sichtbar auf Google 1. Seite in einigen wenigen grossen Städten werden (z. B. «Ayurveda Online Shop Zürich», «Ayurveda Online Shop Basel» und «Ayurveda Online Shop Bern»). Alles Weitere wird dann zum Selbstläufer. Irgendwann erscheint die Webseite auf Google 1. Seite ganz automatisch auch bei der Suche nach „Ayurveda Online Shop“ (ohne Ortsangabe).

8. Why wouldn't you start the optimization directly with the search term "Ayurveda Online Shop"?
Experience has shown that it is hopeless to start optimizing your site directly with strong search terms.

9. Wäre es nicht besser, allein mit «Ayurveda» ganz vorn zu sein? Bestimmt wird dieser Begriff viel häufiger als «Ayurveda Online Shop» gesucht, richtig?
This rather complicated topic creates a number of misunderstandings and leads to incorrect beliefs. The following two articles provide more information:

https://seo-experte-zurich.ch/2020/04/05/unglaublich-aber-wahr-null-suchvolumen-keywords-konnen-doch-besucher-bringen/

https://seo-experte-zurich.ch/2020/04/05/heisses-thema-bringt-es-etwas-mit-keywords-ohne-suchvolumen-auf-google-1-seite-zu-erscheinen/

10. What exactly do you do to reach Google’s 1st page?
Step 1: First, I work with the customer to determine the desired search terms.

Step 2: Now I write and optimize texts that contain these search terms.

For a better understanding of the USP, I have a questionnaire filled out. The result benefits the text content.

I do nothing else - no paid advertising, no links bought. Details can be found at:

https://seo-experte-zurich.ch/2020/04/05/bei-google-auf-seite-1-wie-geht-das/

11. But that's exactly what all other SEO agencies do. Why is it happening so quickly for you - within minutes? Or are you kidding?
No joke, no witchcraft, no hoax! Everyone is able to rank a website on Google’s 1st page within a few minutes. The way there is described here:

https://seo-experte-zurich.ch/2020/04/05/heisses-thema-das-ganze-geheimnis-um-die-platzierung-auf-google-1-seite-in-nur-5-minuten/

The assertion is supported by a series of screenshots. Successful customers in video testimonials provide further confirmation for the placement of their website(s) on Google’s 1st page within a few minutes.

12. How long does it take until your order is fulfilled, that is, when exactly do you achieve the coveted placement on Google’s 1st page?
Assuming that I receive an order today, I first start a keyword analysis based on the following questions: What is the topic or what are the search terms? How big is the competition? etc. I use a number of tools to support this.

All of this takes a few hours - provided the customer agrees to the suggested search terms. Otherwise I submit alternative terms. A professional copywriter then writes a first article using the same keywords. Depending on the level of difficulty of the topic, it takes a maximum of 2 days, but sometimes only three to four hours.

Im Anschluss prüft der Kunde den Text auf seinen Inhalt, um Unstimmiges auszuschliessen. Passt alles, brauche ich für die Optimierung circa zwei Stunden und rufe danach den Google Bot. Beschrieben werden kann dieser Vorgang mit den Worten «Komm Google und prüfe bitte JETZT meinen Text. Ist er ausreichend für Google 1. Seite?»

If so, there is nothing more to be done. If the coveted placement does not succeed right away, the copywriter writes a 2nd / 3rd / 4th post (article), etc., until success happens. With every new text there is a new chance to reach the goal of Google’s 1st page. If, for example, we manage to write and optimize a new post within a day, this gives us a new chance every day for competitive success. Then our mission is fulfilled.

13. How many posts are necessary to be ranked on Google’s 1st page?
There is no answer to this because no one can make any predictions - not even the top developers at Google themselves. By the way, optimization is always at my risk, which means that free articles are written until at least one of them appears on the 1st Page of Google.

I cannot predict the scope of work for an optimization either. However, the fact is that all my optimizations have been successful - so far without exception. Therefore, I can also give a guarantee of success for Google’s 1st page - despite the theoretical prohibition of this from Google itself. Because I know that it always works, I remain relaxed and can easily handle this guarantee. It doesn't give me a headache. The only question is how many articles are required to achieve success, but not whether it will be successful.

14. In your experience, how many articles are required on average?
If everything goes well, my order will be fulfilled after two to three articles. In some areas (e.g. medical websites) the number of texts required for this can increase to ten or more. It is not predictable.

15. Why is it that the medical field mentioned is so difficult?
Google has made a major medical update and is now paying close attention to who is writing what. This is all about EAT, as this article explains:

https://seo-experte-zurich.ch/2020/04/05/google-update-e-a-t-sorgt-erneut-fuer-aufregung/

16. So you rank the website on Google’s 1st page. How long will it stay there?
There is no term guarantee in this regard. Articles and / or videos remain visible on Google’s 1st page as long as Google sees the necessary relevance in it. The competition is not asleep and could contest the placement. This is why, with your website, you can always push new very well optimized pages out of their place on the first page.
More about this at:

https://seo-experte-zurich.ch/2020/04/05/wie-lange-wird-meine-seite-auf-google-1-seite-bleiben/

17. Is it important that the search terms have a certain density?
Yes and no. Google has not been word-oriented for a long time. That is to say, Google no longer only focuses on whether the search term is used often enough in the text. This used to be the case, but now they are trying to understand the entire content of a page.
For details, see:

https://seo-experte-zurich.ch/2020/04/05/das-neue-google-update-bert-verstehen/

18. The SEO industry doesn't have the best reputation. There are SEO agencies everywhere. How can a layperson find out if such an agency is really as good as it claims?
Stimmt, das Misstrauen gegenüber der Suchmaschinenoptimierung ist gross und nur allzu verständlich. Dennoch lässt sich auch für einen Laien blitzschnell herausfinden, ob eine SEO Agentur eine Webseite auf Google 1. Seite real platzieren kann oder lediglich derartige Behauptungen aufstellt. Dazu muss er nur fragen, mit welchen relevanten Suchbegriffen, (z. B. «SEO Experte») der Suchmaschinenoptimierer selbst auf Google 1. Seite erscheint. Gibt es keinen derartigen Suchbegriff, dann verdient er das Prädikat «gut genug» und deinen Auftrag nicht.

In practice, as a layperson, you can simply ask the following questions:

«Wie können Sie behaupten, meine Webseite auf Google 1. Seite platzieren zu können, wenn Sie nicht imstande sind, dieses Ziel für Ihr eigenes Unternehmen zu erreichen?»

«Wenn Sie so gut sind, wie Sie behaupten, weshalb sind Sie selbst nicht schon lange dort zu finden?»

It is almost ridiculous that supposed SEO agencies can only jump to the first Google page with the help of paid ads (Google Adwords). Organically, on the other hand, you won't find them. It’s better to steer clear of such supposed search engine optimizers. Paying for Google’s 1st page is not a feat, you don't need expensive support.